Image Dental Clinic | Fitzrovia
Information about Image Dental Clinic | Fitzrovia
Opening hours
- sunday: (closed)
- monday: 9h-17h
- tuesday: 9h-19h
- wednesday: 9h-17h
- thursday: 9h-17h
- friday: 9h-17h
- saturday: (closed)
Gentle and Friendly Dentist in London West End
Our dental clinic is in (Fitzrovia) Central London. Our cosmetic dentists provide high-quality aesthetic, preventative, and general dental care, in a relaxed and calming environment. We offer a range of dental services, including teeth whitening and teeth straightening. Request An Appointment Now!
Our comment from Top Dentistas about Image Dental Clinic | Fitzrovia:
Image Dental Clinic in Fitzrovia is highly regarded for its exceptional service and professional approach to dentistry. Patients consistently mention the friendly and welcoming staff, which creates a comfortable environment, making visits enjoyable. Many users express their appreciation for Dr. Amitis and her team, highlighting their gentle care and attention to detail.
Clients report smooth experiences during treatments, whether it’s routine cleanings or emergency procedures. The thoroughness of the treatments, along with the use of modern techniques, is often praised, leading to positive outcomes for patients looking to improve their dental health.
Overall, based on numerous testimonials, Image Dental Clinic stands out as a trusted and reliable choice for anyone seeking dental care in London. It comes highly recommended for its combination of professional expertise, caring staff, and a relaxing atmosphere.
Services and Treatments
Image Dental Clinic | Fitzrovia: Reviews
Fantastic experience: Fantastic service, friendly and professional,, I actually look forward to going to the dentist !
Fantastic experience: Friendly and professional staff. Went here for a cleaning and everything was smooth.
Fantastic experience: Very good dentist and very understanding to me in the beginning of the treatment as I was very anxious. Friendly and always good to me.
Fantastic experience: Popped out two wisdom teeth as it was nothing. 20 years of fear relieved. Great job!
Fantastic experience: Had a hygienist appt, very quick and easy.
Fantastic experience: Always a smooth experience! Thank you
Fantastic experience: I had an emergency and was taken such good care of - with immediate and excellent Dentistry. Best Dentist Team in Fitzrovia! If you need professional dentistry & excellent care this is the place to go.
Negative experience: I had a hygiene appointment here and unfortunately found the experience well below standard compared to other dentists I've seen over the years. The dentist was heavy-handed from the start, causing immediate pain toward the back of my mouth. When I raised my hand and told her she was digging too deep into the gum, she simply responded, "that's where the plaque is." The plaque removal process was harsh and uncomfortable. Rather than using careful scraping techniques, she used the drill in a way that felt rough and even damaging — like more harm was being done than good. There was no flossing, no detailed cleaning, and the whole procedure felt rushed and incomplete. The polishing felt more like a power tool being dragged across a wall than a precise, gentle treatment. By the end of the session — which lasted barely 25 minutes — I had gum pain and could feel unevenness across my teeth. Running my tongue over them, some areas felt smooth while others didn’t. She also recommended an additional £150 powder treatment, but honestly, I just wanted to leave. This was a disappointing and uncomfortable experience, and I’ll likely need to see another dentist soon just to feel confident in my oral hygiene again. I rarely leave negative reviews, but this visit left me genuinely concerned. I hope others have a better experience, but based on my visit, I wouldn’t recommend it.
Dear Matt,
Thank you for taking the time to share your feedback. We genuinely value all patient's not comments as they help us improve our services.
We are sorry to hear that your experience did not meet your expectations. Our goal is always to provide gentle and effective care tailored to each patient’s needs. During our patient’s visit, when we notice significant stains, calculus and plaque buildup, which can indeed cause discomfort during treatment, and they feel sensitivity, we offer them local anaesthesia. We strive to communicate the importance of thorough cleaning for gum health, and we offer options, including numbing, to make the process more comfortable. However, some patients may refuse to have any.
We sincerely regret that you felt our approach was heavy-handed, as our team is dedicated to being gentle and caring. It’s concerning to hear that you felt rushed; we aim to ensure all patients leave satisfied with their treatment.
We wish you had shared your concerns directly with us during your visit, as we are always open to feedback and willing to adjust our methods to make your experience better. Your well-being is our top priority, and we would have appreciated the opportunity to address your discomfort at the time.
Thank you again for your feedback, and we hope to have the chance to serve you better in the future.
Fantastic experience: Honestly, a fantastic dentist. I've been inconsistent with visits over the years so this was a great find. The session there felt informed, warm, welcoming and exactly what was needed. A great and thorough clean, my teeth have never felt better and I am more confident in how to look after my teeth following up from this. A smooth process, and a lovely team. I look forward to being a regular!
Fantastic experience: I have been a patient of this Dentist for over 14 years and even though i tend to pop in only when i have problems Dr Amitis Rajabzadeh has never once failed to deliver. I hadn’t attended the Dentist for quite a while and built up a long list of problems with my teeth. But like always my Dentist saved the day and after 8 months of losing my smile i now have it back. I will ALWAYS use this Dentist and she is the Best i’ve ever met. I strongly recommend this Dentist Surgery to anyone and everyone. Trust me, you will not be disappointed. I’m normally tight with my Ratings but i definitely give this place 5 STARS ⭐️⭐️⭐️⭐️⭐️
Fantastic experience: Lovely environment, gentle and managed to do a lot of work with one session. 5*
Fantastic experience: I know Dr.Amitis for many years . Dr. Amitis is an exceptional dentist who combines skill with genuine care. She ensures patients feel comfortable and well-informed while delivering top-quality treatment. Her professionalism and kindness make every visit a positive experience. Highly recommended!
Fantastic experience: My lovely dentist that humbles me every time. Amazing work been going for years for treatment and general check up. Very clean and professional, I can’t recommend enough:)
Fantastic experience: Dr. Amitis and Dimple have delivered such efficient and beautiful service on my recent cleaning appointment. I highly recommend this practice!!!
Fantastic experience: Always had excellent care, a kind, friendly and highly skilled team. You couldn’t be in better hands than in Ami and Dimple’s. Highly recommend.
Fantastic experience: Really proffesional
Thank you so much, Lewis! We’re delighted to hear you found the experience professional. We look forward to welcoming you again soon!
Fantastic experience: My visit to Image went smoothly,the Dentist is really pleasant and knows how to make you comfortable.I have been going there for years.
Thank you, Ian, for your continued trust and kind words. It means a lot to have loyal patients like you. We're so pleased to hear that each visit remains comfortable and positive!
Fantastic experience: Dr Amitis was very helpful, friendly and professional and she helped to heal infection next to the implant and to fix the tooth crown, which was put wrongly by other stomotologist in other clinic.
Thank you for sharing your experience, Ieva. We're so pleased Dr Amitis could help resolve the issue and get things back on track for you. Your comfort and care are always our top priorities!
Fantastic experience: This was such a great find, Dr Amitis and her trusted assistant Dimple are very professional and skilled at making your smile straight, white, polished and clean. Very caring and super affordable. Great job all round... thank you for the brilliant smile.
Thank you, John! We’re truly happy to hear you had such a positive experience with Dr Amitis and Dimple. Your words mean a lot to us, and we’re thrilled you’re enjoying your brilliant smile!
Fantastic experience: Best dental clinic in London! I’m so grateful I followed a recommendation to come here. I struggled with tooth sensitivity for over a year, and no dentist could find the cause - until Dr. Ami. She did thorough tests, explained everything clearly, and now I’m seeing great results together with Invisalign. She’s kind, professional, and gentle, and they even let you play your own music to ease anxiety. Assistant Dimple’s warm welcome makes every visit a stress free. I never feel nervous coming here and that’s when you know you’re in good hands. Highly recommend! ⭐️
Kamile, thank you so much for this glowing review! We’re honoured to have earned your trust. It’s wonderful to know Dr Amitis and Dimple helped you feel at ease and finally find a solution. We’re excited to see your Invisalign journey progress — thank you again for your kind recommendation!
Fantastic experience: Professional, highly qualified, experienced, warm & welcoming; pleasant surroundings, in peaceful central London location, a short walk from Goodge street station. Echoing many others, Dr Ami & team are excellent - highly recommend them!
Thank you,Benjamin.
Fantastic experience: I’ve had a great experience at Image Dental Clinic! My routine and hygiene check-ups were smooth and efficient, and the filling I had done yesterday was quick, painless, and expertly handled. Dr. Ami & Dimple were incredibly friendly and made sure I felt comfortable throughout. Highly recommend their professional and caring service!
Thank you so much, Jazer! We’re thrilled to hear your experience was smooth and comfortable. Dr Ami and Dimple always strive to provide gentle, efficient care. We truly appreciate your recommendation and look forward to seeing you again!
Fantastic experience: Dr. Ami and Dimple have been superb! They are both incredibly kind, reassuring and helpful. I would definitely recommend the services at Image Dental.
Thank you, Ariana! It’s so lovely to hear that you felt reassured and cared for. Dr Ami and Dimple are delighted to know they made your visit a positive one. We appreciate your kind recommendation!
Fantastic experience: I had 6 months smile treatment with Image team which changed my life. The result was amazing and improved my confidence and happiness. Thank you so much Amie.
Thank you, Mozhgan! We’re honoured to have been part of your smile journey. It’s wonderful to hear the results brought you more confidence and happiness. Your kind words mean a great deal to us!
Fantastic experience: Great service, great team I’ve done deep cleaning with Dr Ami and I’m so happy with the service. I highly recommend. Thank you Dr Ami for your kindness.
Thank you, Yacine! We’re so glad you were happy with your deep cleaning and the care you received. Dr Ami sends her thanks for your kind words and recommendation!
Fantastic experience: Ami & Dimple makes a fantastic team!
Thank you, Sherington! Dr Ami and Dimple truly appreciate your lovely comment. They make it their mission to provide seamless, supportive care — and they’re glad it shows!
Fantastic experience: Dr Ami and her team are absolutely wonderful - considerate, reassuring and extremely professional. I’ve had cleaning, check-ups, teeth whitening and some minor fillings - all have been excellent. I wouldn’t hesitate to recommend them
Thank you, Sarah! Your kind feedback means the world to us. We're delighted that each treatment—from cleanings to whitening—has been a great experience. We truly value your trust and recommendation!
Fantastic experience: I've been going to Dr Ami for over a year now for checkups and cleaning, and a new filling. Always a great experience. You can usually get an appointment within a few days.
Thank you for your kind review.
Fantastic experience: Super-professional dentistry, a pleasure to visit even! Amitis is fantastic. So nice too.
Fantastic experience: I had an emergency dental situation and was lucky enough to get an appointment with Dr Ami & team. Calm and professional, yet friendly and reassuring - Dr Ami made the stressful situation much easier to handle. My smile looks just as good as before, if not better! I couldn’t recommend this practice more if you find yourself in an emergency, and I will be returning for my routine services too.
Fantastic experience: Fantastic service and the loveliest people! I go regularly and never disappointed. Will come back.
Fantastic experience: So glad to have met Dr Ami and team! I had a partially broken front tooth for years which has been an insecurity for long time. Dr Ami fixed it like magic ✨ She is a wonderful person and dentist. I can’t wait for my further teeth alignment procedure under her expertise! Very thankful!
Fantastic experience: I have been going to the practice for 12 years and have always been incredibly satisfied and impressed by the services, including orthodontics, regular checkups and cleanings. It is always a pleasure to visit Dr Amitis and her staff!
Fantastic experience: Excellent service. I was made to feel at home and relaxed as soon as I entered the door without any sacrifice of professionalism.
Fantastic experience: Amitis & Dimple are always very kind and helpful with every visit to Image Dental Clinic. Would highly recommend anyone looking for dental treatments or checkups.
Fantastic experience: Excellent Service, make you feel at ease friendly team.
Fantastic experience: Highly professional service. Combination of hygiene appointment and treatment of a cavity. Dr Ami was excellent.
Fantastic experience: Image dental clinic is premium, welcoming and Dr Ami is very talented. She is very talented and fixed my broken booth quickly helping me achieve a perfect smile. She is also very friendly and plays relaxing music. They use top of the range equipment and offer services I have not been offered in other dental practices like diamond airflow, scale and polish and a gloss. I would highly recommend Image Dental. Great location too with parking nearby on the street. I feel in very safe hands with Dr Ami and Team. Thank you.
Fantastic experience: Had a great experience with both of my fillings. The team were super friendly and professional. Very happy customer - thank you Image Dental!
Fantastic experience: Been a costumer for several of years now. Dr Amj and the team are always welcoming, professional and on time! Highly recommended.
Fantastic experience: I recently visited Image Dental Clinic for a hygiene session with Dr Amitis and I was very pleased with the experience. It was easy to make an appointment, everything was nice and clean, I didn’t experience any discomfort during the cleaning and she answered my questions. Would recommend to my friends and family. Looking forward to future treatments here.
Fantastic experience: They ave been really great with good service and polite team
Thank you Nitin.
Fantastic experience: I have been a client of Dr. Amitis for nearly four years and remains loyal to her practice for their exceptional care and service. I’m very grateful to have been referred to her by a friend as she’s such an expert in her field with her reassuring approach and calming manner which makes me forget that I am in a dental clinic as I’m sure a lot of people find going to the dentist a stressful experience. Their service is difficult to match and I dread to think having to go to another dental practice.
Thank you Chris.
Fantastic experience: Ami was absolutely incredible when it came to cleaning my teeth. Extremely friendly and amazing job, will definitely be coming back again.
Thank you so much.
Fantastic experience: Dr Amitis and Dimple are very welcoming, professional, experienced and efficient. The surgery is conveniently located, well equipped and a pleasure to visit. The breadth of Dr Amitis' qualifications is impressive and I have no hesitation in recommending this practice.
Thank you so much .
Fantastic experience: Dr Ami has been my regular dentist for over 10 years. I highly recommend Image Dental Clinic.
Thank you
Fantastic experience: I had a bit of an emergency with a chipped tooth and got an appointment at a very convenient time (a day after my request). I felt being in good hands straight away and the procedure was quick and smooth and I am satisfied with the outcome. Would definitely recommend this practice - a very professional, kind and caring team!
Fantastic experience: I’m amazed how Dr Amitis has transformed the shape of my teeth. She is incredibly talented. I have every confidence in her ability to give me a perfect smile. I would recommend this dental practice to anyone.
Fantastic experience: I have been seeing Ami and Dimple for many years - always first rate treatment, sunny smiles and very flexible when needed. Absolutely recommend
Fantastic experience: The best dentistry I've ever had done. I felt like I was at the spa. Ami makes you feel relaxed and a great tranquil setting.
Fantastic experience: Thank you Dr Ami and Dimple for helping keep my partner and I’s teeth in healthy. You are always so warm and friendly. It made me feel less anxious about having my procedure. Thanks again and we will see you soon!
Fantastic experience: Most brilliant dental clinic I have been to in London. So happy with the quality of the treatment and customer care too !!!
Fantastic experience: Dr Ami was excellent at the Image Dental Clinic. Came here for a hygienist appointment (it had a been over a year since my last one). She did a thorough job, gave some helpful tips and will definitely be coming back again.
Fantastic experience: This dentist is the best dentist in the UK, amazing value for money, services and facilities. Happy and attentive staff who have years of experience and passion for the work they do! Thank you Image Dental Clinic!
Fantastic experience: Dr. Amitis has been absolutely fab all the way. She's very responsive to your concerns and is very much careful and considerate. She's also clinically adept. Dimple, her nurse, is the best partner a dentist can have. Together, they make a wonderful team!
Fantastic experience: Friendly staff and excellent service
Fantastic experience: Very positive experience. Friendly, warm and careful. My smile was transformed afterwards and it was a night and day difference. No pain either as they were gentle and considerate.
Fantastic experience: Very friendly and professional 100% recommend. They do a brilliant job. My teeth feels so healthy again.
Fantastic experience: Have been going to Image Dental for a few years now. Thank you for being so welcoming, gentle and making treatment pain free. The teeth straightening was so worth it..should have done years earlier. Love this place.
Fantastic experience: I have been coming to the Image Dental Clinic for 10 years now. Its always a very relaxed and calming environment, and Amitis is friendly, gentle and reassuring. Great service.
Fantastic experience: Very pleased with the service from Dr Ami & Team. Highly recommended.
Fantastic experience: Very good experience, Dr Amitis is amazing and friendly. Its my third session and I do feel my gum getting better! Thank you!!
Fantastic experience: Lovely dentist. Recommended!
Fantastic experience: Fantastic dentist and amazing team..treatment was done with great care and attention to detail. Always find image dental clinic friendly , warm and welcoming . Thank you so much for providing the best service .
Fantastic experience: Dr Arm’s team made efforts to my Invisalign for 9 months. They are friendly and supportive. I’m very happy and satisfied with the change of my teeth.
Fantastic experience: Great service with a soft touch, I can recommend Image Dental!
Fantastic experience: Very pleased with the exceptional service and professionalism of Dr Ami and Team. I had a great experience having diamond airflow treatment, scale and polish and can feel and see a great difference this has made to my teeth. Dr Ami also gave me some sound advice for after care.
Fantastic experience: I have been attending Image Dental Clinic for some years and I always have a good experience there. Dr Amitis is very professional and provides expert advice and treatment. Dimple is efficient and helpful. When I go to Image Dental Clinic I feel I'm being well looked after. And the welcome is always warm and friendly!
Fantastic experience: Wonderful, quick and expert. Gave me the right advises and what to follow up with. Will indeed come back soon.
Fantastic experience: Dr. Amitis is an amazing dentist, friendly patient, and caring, she took the time to understand my needs. You can tell she thinks about the patient and wants to help you to achieve what you desire. She has such a personable nature and makes you feel at ease. I'm so glad I found Dr. Amitis ! Receptionists and nurses are also great and very helpful and friendly. I always look forward to visiting the practice!!!
Fantastic experience: They're extremely helpful welcoming, I had hygiene cleaning she's done an amazing job. Thank you
Negative experience: They advertise a deal on teeth cleaning on a website and me and my partner purchased it. When wanted to book an appointment we have been told they can’t honour the deal as they requested the website to remove it. No problem however should have waited until the website did remove it and then turn down customers. Now it just make them look unprofessional. Disappointed!
Fantastic experience: My experience with image dental clinic was very positive. A very caring, gentle dentist that makes you feel at ease and welcoming. Dr Rajabzadeh is very experienced in all areas of cosmetic dentistry creating a beautiful and natural smile . I am very pleased with the treatment received to have my teeth improved and straightened with 6 months braces. I highly recommended her expertise if you searching for a high quality caring, dentist
Fantastic experience: Highly recommend Dr Aim she’s efficient and welcoming. One of the best in town!
Fantastic experience: Very thorough hygiene clean. Would definitely come back
Fantastic experience: The team at Image Dental always provide fantastic service and treatment. I have seen a marked improvement in my dental health since joining.
Fantastic experience: Amazing all the way; really helpful and patient with your specific needs
Fantastic experience: the clinic is quite small. but the staff and the dentist are friendly and very professional.. good experience overall
Fantastic experience: I had a clean & polish appointment today, the staff were extremely friendly and professional. The dentist provided me with aftercare and advice. Both of the lady’s offered me a great service and my teeth look amazing and plaque free !!! I definitely recommend and I will return again. Thank you x
Fantastic experience: Great dentist experience for teeth cleaning
Fantastic experience: One the best dental experiences I have ever had. Very professional, very gentle, very considerate, very helpful and caring, very informative. Great service all round. Will definitely be using them again. Thank you. ⭐️⭐️⭐️⭐️⭐️
Fantastic experience: Amazing service! I annoyingly lost my nighttime retainer on holiday and the clinic managed to squeeze me in and get my new retainer back to me before the Christmas break. All the staff went above and beyond to help me and were also very friendly. Highly recommended!
Fantastic experience: Very friendly, helpful and profesional staff. Had an appointment and put out of my misery within 3 hours. Thank you!
Fantastic experience: Had a teeth cleaning here, it was nice and not stressful at all (cause usually I’m quite scared of this type of procedures) Doctor Amitis is professional and caring, you can trust her with your teeth! Already booked another appointment in advance
Positive experience: My 1st contact was The Receptionists Janis who was lovely, very Helpful Polite & very Friendly..... i booked a deep Clean & a check up very reasonable price as they had a 20% discount on for December and the Dentist did a good job..... also did the Whitening treatment (didn't end up with Hollywood white) but still have the Whitening gel to use every day for 2 hours for 2 weeks to lift them more..... so we will see how that turns out :-)
Fantastic experience: Seeing Dr Ami is the nicest outcome to going to the dentist. She is a friendly and professional dentist and she makes going to the dentist the nicest possible experience
Fantastic experience: I have been going to Image Dental Clinic for 5 years and always get great service.
Fantastic experience: Great place Friendly, quick and efficient
Fantastic experience: Dr Armitis has been my dentist for nearly 7 years now. She has a lovely warming personality and carefully and kindly delivers her work and updates on your teeth depending on how you feel about dentists! She’s been very supportive in both my hygienic and cosmetic dentistry.
Fantastic experience: I have attended Image Dental Clinic o a regular treatment for the past 16 years and would highly recommend their practice. Ami and her staff provide a service and experience which is highly professional, positive and friendly.
Fantastic experience: Dr Ami is fantastic. She’s kind, trustworthy and an excellent dentist. I would thoroughly recommend her!
Fantastic experience: Ami is by far the best dentist I've been to in London. I am very pleased with the work that she has done. Her level of skill and confidence is reassuring and you know you are in safe hands.
Fantastic experience: I have been their client for more than a year and I am very pleased with the care and Professionalism that I recieved. They are very thorough and take the time to explain any problems and make recommendations about care of your mouth and teeth.
Fantastic experience: I have been visiting Image Dental Clinic since 2015 and I am very satisfied with the service provided. I started seeing Dr Amitis following a disappointing experience with another dentist who suggested that I extract a tooth! Dr Amitis is always friendly, professional and attentive. Most importantly she always provides the right advice and course of action.
Fantastic experience: Can’t ask for a better dentist in London! Ami and dimple are very attentive, friendly and generally lovely to have around! I have never been a fan of going to the dentist but they make every procedure so easy and painless! Would highly recommend
Fantastic experience: Very diligent and meticulous with a close attention to details :)
Fantastic experience: Very friendly dental practice. Offering great advice and working through my many teeth issues.
Fantastic experience: Excellent dentist - professional, clean and friendly. Highly recommend!!
Fantastic experience: I’ve been going to ami to fix my teeth and never had an issue. I Highly recommend her.
Fantastic experience: Great dental care, very nice and professional staff. Have been coming here for over 3 years!
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