The House of Dental at Brunswick Court

Fantastic experience: Hannah, as always best at pulling teeth, lovely experience A+++

Fantastic experience: A great dental service in Hove.

Fantastic experience: The best dental practice. They are kind and the doctors make you fell at ease, you know you are in the best hands and they take care of every detail. I have always been scared of dentists. However, seeing Dr Jose Cordero and hygienist Eamon have been a complete bless for me!!! Best dental practice ever

Fantastic experience: Incredible patient service as always! As a nervous client, I would never even consider going anywhere but here. From the warm greeting by the concierge staff, to the welcoming dental technicians, through to the entire dentistry team, you are looked after in a way I’ve never experienced in other practices!

Fantastic experience: I was devastated when my front tooth fell out, making me resemble a pantomime witch. But by 9;35, I had an appointment with Robin at 10:30. Using the old tooth, she fashioned a temporary repair and I was able to face the world again. Given the skill required, the cost was reasonable. Many thanks, House of Dentistry.

Fantastic experience: A welcoming, professional and friendly dental practice. The hygienist was very clear about the work required and reassuring and careful. Despite my having sensitive teeth I experienced no pain during the assessment and cleaning process, and I am delighted with the quality of his work. I can highly recommend this surgery.

Fantastic experience: Having neglected my teeth and gums for some years I found this practice online. My experience with them over the last 18 months has been wonderful. From my first encounter with the amazing Evelina on reception , who treated my nervous approach with such kindness , and then being so well cared for by the rest of the team I have to say this practice shows how it should be done. Jose has restored my teeth , Lily his nurse was a kindly reassuring presence and Eamon the hygienist has removed my fear of treatment with his gentle handling. I can not recommend Jose and his team more highly Thank You Chris Branagh

Fantastic experience: I had a great experience with Eamon Dedhashti and his assistant, lovely lady. I had a routine hygiene. They were very professional and caring making sure I was ok at all moments. Excellent service, I have booked my second appointment.

Fantastic experience: An exceptional dental practice, Jose and Eamon are both brilliant and highly skilled. The whole team are professional, kind and caring. I’ve had different treatments over the years, including wisdom tooth removal and I have always been very pleased. Thank you!

Fantastic experience: Had my teeth cleaned with Eamon and have to say it was the smoothest hygienist appointment I’ve ever had. He put me at ease and was extremely gentle. I found the whole experience a very positive one. My teeth felt and looked amazing

Fantastic experience: I had such a warm welcome and was impressed by my very efficient appointment and treatment. Highly recommended

Fantastic experience: A very warm welcome, doesn’t feel or smell like a dentist. The staff were lovely and understanding.

Fantastic experience: Lovely and welcoming staff. I've been having my dental hygiene done by Eamon for 5 years, and I must say Eamon has been always so professional and kind. A visit to a dental clinic can be nerve wrecking but the staff at The House of Dental are very caring and warm. They put you at ease at the very first visit. I would highly recommend The House of Dental and convey my thanks and gratitude to all the staff for their hard work and kindness.

Fantastic experience: Thank you all so much for making the whole experience stress free. The Information was clear making me feel very reassured for my upcoming treatment.

Fantastic experience: All staff make you feel comfortable and at ease.

Fantastic experience: Josè is a truly outstanding dentist. "The Best." I am forever grateful to him for his exceptional skills, precision and attention to detail which is superb and I am truly blessed to have such an amazing talented dentist who I trust implicitly. Eamon the hygienist is excellent and the whole team are so professional, friendly, kind and caring. Thank you. Muchas Gracias Josè.

Fantastic experience: Always kind and caring. I feel very happy attending appointments with José and Eamon. Service is excellent.

Fantastic experience: Very professional and friendly. Highly recommended

Fantastic experience: Phenomenal service and exceptional attention to detail. My teeth look beautiful and are shining ready for the camera. Thank you

Fantastic experience: Jose and the team have been amazing. I broke my front two teeth very awkwardly a few years ago and the work that has been done on them is unbelievable. I feel so much more confident now and also always feel relaxed and comfortable at the practice. It’s difficult to know where to go to when there are so many places in the city but I am so glad that I picked The House of Dental. I highly recommend the practice.

Fantastic experience: The team at House of dental Brunswick are amazing. I started working with them about 1.5 years ago. This has included dental work with fillings, Invisalign treatment, composite bonding and vaneers. I couldn’t be happier with the results. I’ve had bad experiences with dentists before and it can be a worrying experience but house of dental has changed my view on oral hygiene, I now hold pride for looking after my teeth and I’m smiling with such confidence now. Jose is caring and has such attention to detail. Throughout my treatment there’s been a couple of times where he has done extra work or gone over appointment time because he wants his work to be perfect and for you to be happy. My vaneers and composite bonding look amazing. He has a TV with Netflix in his room on the ceiling too which is a great distraction. Eamon is great too, he put me at such ease during some intense dental work on my fillings, he has amazing patience. Thank you to everyone in the team, Lillie is amazing during treatment, and it’s always great to see Ewelina at reception. They are super friendly and bring a great energy to the practice. If you are scared of dentists, go and book a check up with the team. They will make everything so much easier. ❤️❤️❤️❤️ Sash/Alex

Fantastic experience: Excellent service and lovely staff! Both Eamon, the hygienist, and his Nurse Tamara, were very professional, kind and gentle during the procedure. The receptionist was also warm and accomodating. Definitely the best dental practice I’ve been to in Brighton.

Fantastic experience: I'm a very nervous person at the dentist and today I had my first appointment with hygienist, Eamon. He was absolutely wonderful. He explained everything clearly before proceeding with any interventions, he gave aftercare advice I could understand and made a very overwhelming process very manageable. I'll be back in 2 weeks for my follow up and I feel a lot less anxious about that appointment now ! Thank you.

Fantastic experience: I always have the best experience here. Jose is literally THE BEST. He is the most patient and brilliant dentist I ever had. Everyone in this practice is lovely and very attentive. Thanks so much!

Fantastic experience: This was my first visit to the hygienist at this practice, to say i was anxious about it is an understatement. I have never had a good experience with a hygienist before. All of that changed today. Eamon was kind, considerate and understanding, he took his time, was gentle with my sensitive gums, made sure to explain each step and provided the reassurance that I needed. I can’t thank Eamon and Tamara enough for making this a positive experience for me

Fantastic experience: Jose and his team are consummate professionals. The whole practise is welcoming, sophisticated and above all clean, fresh and relaxing. Jose is explicit in explaining everything in clear and relatable detail from the good and the bad and this helps make informed decisions without worry. His talented ability has been put to test on a number of occasions over the years and now I have absolutely no hesitation or anxiety about any dentistry issues that occur, Jose gains your full trust and rightly so. Thank you team. First class!

Fantastic experience: The House of Dental is such a great dental practice. The team are all wonderful and make you feel welcome and at ease. Would highly recommend!

Fantastic experience: Here is an exellent choice for every one who want to have best experience.The receptionist,dentist and her asistant were so much kind and helpful. Based on my issue they gave me an emergency time,The dentist Robyn also solved my problem(dental veneer) appropriately, friendly and very carefully. Thank you all

Fantastic experience: I had some difficulty getting in to the building as the bell is not easy to find. Excellent and professional care. Clear explanations and sympathetic manner, checked continually that I was alright. No pain. Op went well and I made a quick recovery without any problems. Recommend.

Fantastic experience: Eamon has been my dentist for 4 years now and is one of the best hygienist in town. Always keeps my teeth clean and shining and always has a smile on his face!

Fantastic experience: The House Of Dental make you feel you matter. Jose and his Team listen and advise in a gentle and informative way. I would highly recommend them to anyone who is nervous about visiting a dentist. And their dentistry is second to none. Thank you The House Of Dental for your care and first class dental results.

Fantastic experience: Highly recommend this practice. Everyone who works here is extremely friendly, approachable and professional. Dr Jose is the best dentist I’ve been to and always feel extremely cared for by everyone. Thank you!

Fantastic experience: A good experience as always with Eamon & Jose today. Saw them both on time & all members of staff helpful & courteous. Why would you go anywhere else!

Fantastic experience: First class dental practice.

Fantastic experience: Thank you so much for the great service I have to tell everyone to go to this clinic everyone is very friendly. The service is on time and for the work it’s completely next level with other dental clinics around here. I have been to other places as well but from my experience this clinic it’s the best in Brighton and Hove. thank you very much. I have my smile back great stuff.

Fantastic experience: Our whole family see Jose and team and it is a calming, positive experience for all of us. Eamonn and Jose are so friendly, reassuring and professional cannot rate them highly enough.

Fantastic experience: Excellent,gentle friendly recommend to anyone.

Fantastic experience: I’ve been visiting here for a couple of years now for dental work and have always had a great experience. I see Eamon who is professional, knowledgeable and patient - a very reassuring presence. They have a modern set up and the customer service is exceptional too. Would recommend!

Fantastic experience: Excellent care and consideration from the staff. Extremely comfortable environment helping me relax, probably the best dentistry I have attended where you feel like a customer rather than a patient (in the best way). Can't fault the dentistry and hygienist services provided so far too, delivered with high standards.

Fantastic experience: Lovely staff and premises A⭐️

Fantastic experience: The best dentist and hygienist I've had to date. The care provided has always been exceptional and I would highly recommend!

Fantastic experience: Jose is a wonderful dentist. His precision and attention to detail is superb. His careful attention to his patients’ needs and concerns ensures the whole experience of “going to the dentist” is calm, comfortable and enjoyable! Jose’s team at the House of Dental are great; warm & welcoming. Quite simply, the Best! Thank you for your excellent work!

Fantastic experience: My dentist Jose Cordero is always amazing with me explain every single treatment I will have with care and patience. I feel so relax when I go there as the way he treat me is so caring. The nurses and receptionists are always really helpful and caring. Receptionist Avelina always say what she promised like call you back or book appointments for you. Highly recommended.

Fantastic experience: I've undergone major implant surgery and othere work done here. The service provided is extremely thorough and everything was clearly explained to me at regular intervals. I would happily recommend Hose and his team to anyone without a moments hesitation.

Fantastic experience: We booked a first examination for our 17 months old and we were impressed by the dentist. Our toddler had a very positive experience and felt comfortable. We will be going back!

Fantastic experience: The team has helped manage and remove a long term gum infection that I had and have always been a pleasant and effective hygiene service. I strongly recommend them.

Fantastic experience: I'm glad I found this dental clinic! Having appointments with Dr. Robyn and Caitlin, I can say I'm in the best hands. Dr. Robyn is the kind of dentist you can say has golden hands. She's also friendly, caring, and very confident, which gives me, as a patient, extra calm, trust, and confidence that everything will be great during the appointment. I was very selective in finding a dental clinic that would provide high-standard dental care. As I had pretty bad experiences in other private practices where you believe paying thousands will provide you with good dental health, but you end up with low-quality dental care and undetected dental issues that will cause future problems. After having several appointments, I can confirm that this place is a 10/10! The atmosphere is also very warm and welcoming. Ewelina at the front desk is a star! We always have a great laugh before and after appointments.

Fantastic experience: An excellent dental surgery with state of the art equipment and superb staff. Thoroughly recommend for a pleasant experience which is aware thing to say about dentists !

Fantastic experience: super friendly staff.. polite, approachable and affable, normally any experience for me and going to the dentist is like entering dante's inferno.. but the calm ambience made me feel secure and calm.. thank you

Fantastic experience: The best dentist in brighton .. simples

Fantastic experience: Eamonn is very informative and explains everything really clearly. He is very personable, as is his colleague, and they make my experience a positive one. Thank you.

Fantastic experience: I had a hygienist session today with Eamon. Really good and painless. 100% recommend, very friendly and kind staff too.

Fantastic experience: Very happy with how my Teeth came out after using Enlighten, all the dentists and staff at Brunswick Court House of Dental practice are very welcoming and respectful. My teeth look 1000x better and I am thoroughly satisfied with the results. Thanks to all the team and I shall continue coming here for my dentistry. Tiger

Fantastic experience: I recently had the pleasure of visiting Dentist Eamon and Tamara for my dental needs, and I must say, it was an exceptional experience from start to finish. From the moment I walked in, I was greeted warmly by the reception staff, setting a welcoming tone for my visit Once in the dental chair, both Eamon and Tamara exhibited the utmost professionalism and expertise. They took the time to listen to my concerns and thoroughly explained each step of the process, ensuring I was informed and comfortable throughout the appointment. Overall, my experience with Eamon and Tamara was nothing short of excellent. Their dedication to providing top-notch dental care in a welcoming environment truly sets them apart. I would highly recommend their services to anyone in need of dental care.

Fantastic experience: I want my wrinkles gone, and they did it. I loved it, was so natural. They was very kind, helpful They did a great job i definitely recommend them if you hate your wrinkles,, they can help you" rid them off".

Fantastic experience: Very professional and friendly service. Everything explained to me . Would highly recommend.

Fantastic experience: I've attended three appointments at House of Dental at Brunswick with Eamon and Sara Jane, and I must say, their professionalism and friendliness are exceptional. They took the time to ensure I understood all necessary information and thoroughly explained the various options available to me. I was also very happy with the results of the dental hygiene appointment. The clinic boasts a clean and tastefully decorated environment, while the receptionist consistently greets visitors with warmth and kindness. Highly recommended!

Fantastic experience: As always a great clean. Thank you

Fantastic experience: Without doubt the most professional and talented dental team I have ever been treated by.

Fantastic experience: I have just completed 18 months of implant work from Jose, and I can really say he must be the best implant dentist anywhere. Before going to him I had had a very bad experience with a dental implant centre locally, but the care and attention provided by Jose far, far exceeded anything that I had received previously . Jose’s skill, knowledge and meticulousness are incomparable. My case, I believe, has been very tricky, but he has seen me repeatedly and has always been patient and taken time to explain things, and to make things as comfortable as possible for me. I now have 5 new front teeth at last, and am thrilled with how I finally look. Very highly recommended.

Fantastic experience: After 4 years of traditional braces with another dental practitioner. I wanted my smile even & whiter so I contacted house of dental for an consultation. Jose explained what was available to me and listened to what I wanted (A natural smile ) After many hours in the chair I have my beautiful smile The receptionists are warm, welcoming & friendly. This creates a calm atmosphere within the practice. Jose is understanding, caring and most importantly listens. His work is impeccable! Thank you Jose & Lillie for your caring manner at all times Your both stars ❤️

Fantastic experience: Great dental practice, would definitely recommend! Eamon Dehdashti provided a top level service and made me feel very calm during the procedures. He also made sure that all the work that needed to be done was done by Christmas, which I appreciate very much. Thanks again.

Fantastic experience: This is by far the best dental practice I have ever experienced. I am a nervous patients and wish I’d changed dentist much sooner as both Dr Eamon Dehdashti and Guido Cuba are very friendly and explain everything in a calm and reassuring manner. The dental nurses and front of house staff are also very friendly and welcoming. I highly recommend!

Fantastic experience: I didn’t know we have a dentist in Brunswick Place very close to mine I will go register tomorrow

Fantastic experience: Friendly, caring and very professional. First rate care.

Fantastic experience: The care at this surgery has been fantastic and all the staff have been brilliant. My 5 year old daughter would have potentially had to go through drilling with sedation and possible tooth extraction. Instead, Eamon offered the specialised alternative hall technique which has been a non invasive, injection free, drill free procedure that was fitted in minutes with no recovery time and will protect her teeth till her adult teeth come through. I couldn't be happier. Thanks so much to all the team.

Fantastic experience: Definitely the best dental experience I've ever had. Eamon gave me practical advice I could actually use and the results have been exceptional. I wholeheartedly recommend booking with this practice.

Fantastic experience: I can't praise enough!

Fantastic experience: Eamonn is great and had amazing results!

Fantastic experience: Always excellent service.

Fantastic experience: I'm delighted to share my experience at House of Dental in Hove with Dr. Cordero and Eamon. Their expertise and care were instrumental in properly treating my periodontal illness, ensuring the health of my teeth. The treatment not only saved my teeth but also improved my overall oral health. I'm grateful for their dedicated approach and highly recommend their services to anyone in need of top-notch dental care. Thank you for taking care of the mouth

Fantastic experience: Amazing staff. Professional, kind and empathetic. Would highly recommend

Fantastic experience: Just had a full mouth of dental implants. It’s been a year in the making and honestly I am so glad I choose this practice. Jose is extremely talented and I couldn’t be happier with the result. Thanks to all the staff too, you have all been kind, super professional and extremely friendly. I am beyond happy with the result. If anyone is looking for implants, it’s a long road but I can assure you that the end result will be even better than what you hoped for. Thank you guys xxx

Fantastic experience: Had tooth whitening here and it was great! Went from A3 to B1 in two weeks, staff were helpful and answered my questions and gave tips

Fantastic experience: Staff and Dentists are very helpful and friendly. They have done 3 fillers for me and one wisdom tooth removal. When I phoned concerning that my wisdom tooth was hurting after the removal they made time to see me and help access how it is going (It was all fine). They put something in to cool and help elevate the pain which helped a lot. They did not charge me for the extra visit which was very nice of them even though I would of expected them too. Happy to talk you through any concerns you are having and are very professional. Alistair was my dentist and he is a very happy and friendly person who puts you at ease about any works and explains what they plan to do and why it is needed in a clear and concise way. Got the place recommended by a friend when my last dentist closed down and have been very happy with the choice. Would recommend it to anyone looking for a new dentist in the Brighton area!

Fantastic experience: Jose’s patients have followed him from practice to practice for a reason. Not only is he an extremely skilled and knowledgeable dentist, he is gentle, patient, and always makes sure you’re comfortable. If you manage to get an appointment with him consider yourself lucky!

Fantastic experience: I have a serious dentist phobia. But my experience at House of Dental was amazing. I had to be sedated for some fillings and a deep clean. The dentist was great and the Anestisest David was really lovely. Thankyou! X

Fantastic experience: Incredibly attentive staff - always available and transparent. 110% recommended

Fantastic experience: Only had one hygienist appointment so far but it was so professional and very gentle. Both he and the lady at reception I spoke with were lovely. Top marks

Fantastic experience: Can’t recommend Eamon Dehdashti enough. He’s looked after me for past 7 years. Always professional and courteous, and does a great job. Likewise, practice manager Tara Kensett.

Fantastic experience: I had a hygienist appointment today at the House of Dental. I was seen by Eamon who made the whole experience rather enjoyable and more importantly pain free compared to other hygienists I’ve seen. His assistant, Lillie, was very helpful and flawless in her approach. Thank you guys

Fantastic experience: Fantastic service in a beautiful clinic! I had a hygienist appointment with Eamon who was very professional & thorough yet gentle and informative. Would highly recommend.

Fantastic experience: I am relatively new to Brighton and was on the lookout for a new dentist, I recommend The House of Dental if you’re looking for the best dental experience. It offers a very relaxing environment from the moment you walk in, Eamon was very knowledgeable and spoke me through every step, he took away any nerves I had and I look forward to returning. Alistair was also brilliant and put me at ease the whole time. Its a fantastic dental practice, I am very happy to have found you and will be recommending to all my friends.

Fantastic experience: This place will transform your smile & oral hygiene! I had the Invisalign treatment and Jose's extensive knowledge and level of care combined with Kayleigh's warm and welcoming personality puts this dental practice above all the others. They will go the extra mile to make you feel comfortable and explain every process in a way that is easy to understand. They are so welcoming that I sometimes have to drag myself away because I could talk to them for hours!

Fantastic experience: It’s always such a pleasure to see Jose and the team. The most gentle, efficient, upbeat experience possible! Every care and consideration is taken. Certainly the best I have encountered.

Fantastic experience: I have had dental work done in several countries and this is the best practice I have ever used. Superb, friendly, accommodating, attentive, knowledgeable, and excellently equipped practice. Can’t recommend them enough.

Fantastic experience: This is by far the best dental practice that I have visited in my life!!! I have had the most positive experience from everyone working at the House of Dental and I am grateful for their service to date. They are all excited about dentistry and have a great passion for what they do. They have taken this practice to the next level and far beyond the likes of our 21st century! My dentist, Jose is extremely passionate about his work. I felt most of the time that it is not only about dental work. I can see that he is a true artist. He is the only dentist that I have trusted in the past 30 years to fix an old childhood accident. I just closed my eyes and let him work his magic. Everyone that knows me was impressed to say the least by the quality of his work, the discreet blending of the repair with the rest of the teeth and of course the ever so amazing end result! Jose is 1000% dedicated to his profession, always up to date with the latest medical findings and he keeps an open-mind! Visiting the dentist has become a pleasure rather an uncomfortable experience since I have started visiting the House of Dental. I feel more than safe in Jose's hands; feel so much at ease! My hygienist Eamon is nothing short of spectacular. I call him: The Doctor of Gum Disease. He has given me great advice from the start, he has identified issues before they have even taken place and I am so grateful for sharing his experience, knowledge and useful tips with me every time I visit! Finally, Tara as the front of the house and all the amazing dental nurses that help put your mind at ease at the time of our most discomfort deserve a massive bravo! I am thrilled and will always be amazed by the professionalism, the integrity and the due diligence that I have experienced from the House of Dental during my own personal trip in 2022. I just hope that God will keep all these people healthy and alive longer than me in this lifetime as their work brings happiness and comfort to those that need it the most. All the best for a promising, fruitful and inspiring 2023 and for many many more years of success for the House of Dental!

Fantastic experience: Very professional and experienced dentists and hygienists, I have seen both Eamon and Alistair and they provided an excellent service, gave me advice and explained to me how to maintain a good dental hygiene, I definitely recommend their services!

Fantastic experience: Great friendly staff , amazing work carried out in most professional manner and great price will deffo be back here for the future

Fantastic experience: An excellent team at the house of dental. I had recently Periodontal therapy with Eamon. He definitely made the experience pain free and stress free and communicated thoroughly with me during the treatment. Thank you very much for that :-) The full team is fantastic: the dentist, hygienist, receptionist and the nurses are all very helpful. I definitely recommend the practice to anybody I know.

Fantastic experience: I’ve had Invisalign done through these guys and the whole process has been faultless and very easy. Jose was excellent and reassuring really knowing is trade. Eamon who I see every 4 months for a hygiene clean is outstanding. He is extremely thorough and informative. By far the best dental practice in Brighton and Hove

Fantastic experience: Emon cleaned my teeth today at short notice, did an amazing job specially as I have fitted braces. Emon made it a comfortable pleasant experience and will be returning to see him again in the foreseeable future. Highly recommend!

Fantastic experience: Jose and his team were very welcoming and made the experience very relaxing throughout. I received excellent dental care and I would highly recommend. I look forward to returning in future.

Fantastic experience: This is a great dental practice. Everyone - dentist, hygienist, nurses and the rest of the team - is professional and friendly. I found Alistair Little to be a particularly thorough dentist, it seems he misses nothing. Eamon Dehdashti is by far the best hygienist I’ve ever used. He was flawlessly thorough, but surprisingly gentle with it. The whole procedure was pain free, and that has not been my experience in the past. He and Alistair were informative as well, in a way that was easy to understand. The young lady on reception was very pleasant, kind and helpful.

Fantastic experience: What an amazing experience. I had a hygienist session today with Eamon. Really thorough and painless and full of great practical info about how to look after myself better.

Fantastic experience: I would recommend this practice to anyone wanting an excellent dental experience. Jose and his team are caring, very knowledgeable and take their time to explain everything to make sure you really understand what they are doing and why.

Fantastic experience: Had a great experience with Eamon and Jose. Lots of care taken to clean my teeth without being too uncomfortable and Jose explained clearly the health of my teeth and how to improve it. The reception staff were lovely and registration was quick. You will never be disappointed with the care you receive here!!

Fantastic experience: I was recommended Brunswick Court by a colleague after having a frustrating/unhelpful experience with an infection and emergency appointments at my previous dentist. As a relatively nervous patient I’ve always found the dentist particularly stressful but I couldn’t recommend Jose and Eamon more. I’ve had several hygienist appointments and a re-root canal plus some fillings since registering and at all appointments, both have been super calm and reassuring, explaining everything they’re doing and constantly checking that I feel ok while they’re doing the work. I feel like my teeth are finally getting to a really good place but most importantly I feel much less stress each time my next appointment rolls around because I know I’ll be well looked after.

Fantastic experience: I cannot say enough nice things about this whole dental practice which starts the moment you arrive. Eamon and Lousha, the Dental Therapy team are particularly amazing. I get pretty bad anxiety visiting the dentist/hygienist after an incident overseas many years ago. These two couldn’t be any more considerate. They go out of their way to make sure I am comfortable throughout. They are personable, calm, reassuring professionals. Hands down the best hygiene team I’ve ever visited.

Fantastic experience: I would highly recommend Brunswick Court Dental Practice. Having not had any dental treatment for a number of years, my teeth needed some serious work. From the moment I went for my first appointment Eamon and Alistair soon put any worries I had at ease and I knew I was in the best hands. They are professional and honest...the best dentist in the South in my opinion.